DECADE.
Client Background: DECADE is an esteemed English wine company known for producing high-quality wines with a rich heritage dating back several 'decades'. They are now looking to introduce a new and exquisite collection of sparkling wines to diversify their product offerings and cater to the growing demand for premium bubbly to a much younger audience.
Project Goals: The primary objective is to successfully launch the client's new sparkling wine collection and position it as a hip and trendy choice in the market. The campaign should showcase the unique characteristics of the retro sweet infusions and encapsulate the vibrant nostalgia of each 'decade'. The branding and marketing efforts must appeal to a new demographics of wine drinkers in their mid 20s.
The Three Flavours for Three Decades:
80's - Raspberry Wham (Vineyard + Music)
The 80s, a decade of vibrant energy and cultural renaissance, left an indelible mark on history. From neon fashion trends and big hair to iconic music that defined a generation, it was an era of unbridled creativity and expression. The 80s celebrated individuality, technological advancements, and an optimistic spirit, creating a nostalgic allure that continues to captivate and inspire to this day and felt like a great place to kick off this project.
90's - Lemon Refresher (Vineyard + Play)
The 90s, a decade of eclectic trends and transformative shifts, remains a cherished era in modern history. The 90s also witnessed significant technological changes, leaving an enduring impact on games, pop culture, fashion, and the way we navigate the world.
00's - Cherry Drop (Vineyard + Tech)
The 00's was marked by the turn of the millennium and brought forth a dynamic blend of nostalgia and innovation. This era witnessed the rapid advancement of technology, with the proliferation of mobile phones, social media, and digital music. Our final flavour highlights the ever-evolving digital landscape, shaping the way we live and connect in the modern world.
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Additional Deliverables:
Alongside the 3 wine labels front and back a selection of marketing material, launch posters, coaster, engraved flutes and wine bags were produced. Below you can see a selection of the outcomes.
